BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
STRATEGY
Do you know who you are? What is the best the version of yourself? Your brand is more than your logo, name or slogan — it's the entire experience your prospects and customers have with your company, product or service. Your brand should reflect this and this is what On The Edge does for you.
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
CONTENT
Your brand strategy defines what you stand for a promise you make and the personality you convey. While it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.
"Mediocre content will hurt your brand more than doing nothing at all."
Joe Pulizzi
The best way to help your audience through your content is to create an atmosphere and culture of caring. Let us help you discover the needs of your target market and produce content that will capture your audience.
CREATIVITY
"Anyone can make the simple complicated. Creativity is making the complicated simple."
Charles Mingus
Creativity is the act of turning new and imaginative ideas into reality. Let's jump off the Edge and create greatness.